Tag Archives: blue apron

Blue Apron Lost at Least 250,000 Customers Last Year

Source: Grub Street NY

Once Blue Apron’s stock started trading last summer for less money than one of its meal kits, it was clear that the company had problems. To keep in Wall Street’s good graces after its IPO, the start-up cut costs, announced a new East Coast distribution center, and …

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The White House Compared Its Proposed Food-Stamp Program to Blue Apron

Source: Grub Street NY

The White House has announced President Trump wants to swap federal food stamps for a “Blue Apron–type” program that would just mail out a box of canned goods to low-income families. The administration pitched its plan — described by media as “one of the biggest shake-ups” proposed to …

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Meal-Kit Start-up HelloFresh Thinks It’ll Be Worth $1.8 Billion After Going Public

Source: Grub Street NY

Not dismayed by news that Blue Apron’s shares have plummeted to $5 apiece, HelloFresh has decided that November 2 — four months after its bigger rival’s world-historically disastrous IPO — is definitely the right time to offer the public 27 million more meal-kit start-up shares. The Berlin-based company …

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Blue Apron Laid Off Hundreds of Workers Yesterday

Source: Grub Street NY

Blue Apron’s prospects just keep growing dimmer. The meal-kit company laid off 6 percent of its total workforce yesterday, according to a regulatory filing. Back in June (and presumably until yesterday’s close of business), it had about 5,000 employees between its corporate offices and various fulfillment centers, which means …

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Blue Apron Has Started Laying People Off

Source: Grub Street NY

More problems for Blue Apron: The company’s payroll is getting as lean as skinless turkey in a thermal-lined delivery box. Fourteen members of the meal-kit service’s recruitment team have now been fired, and its top HR executive has exited the company for presumably greener pastures. This follows co-founder …

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Blue Apron Hit With Multiple Lawsuits Alleging It Misled Investors

Source: Grub Street NY

Blue Apron executives aren’t the only ones wanting a do-over after the meal-kit company’s disastrous IPO. Some investors want their part of the $300 million they threw at it back as well, and they’ve brought in attorneys to see if anything can be done about that. Big law firms …

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Blue Apron Had the Most Disappointing IPO of the Decade

Source: Grub Street NY

Well, Blue Apron’s stock price is officially now one for the record books. Anyone who watched its train wreck of a Wall Street debut already can guess where this is going: Yesterday, the meal-kit company released its inaugural earnings report, arming traders with the numbers on last …

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A New Study Says Meal-Kit Services Could Actually Make You Happier

Source: Grub Street NY

Blue Apron’s stock has collapsed like a poorly made soufflé, but not all is lost … yet. A study published in the Proceedings of the National Academy of Sciences on Monday confirmed the essential truth of human life: People are lazy and feel good when other people do …

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Amazon Already Registered a Trademark for a Meal-Kit Service

Source: Grub Street NY

Everyone suspected this was coming, but there’s finally official confirmation this morning that Amazon is indeed plotting a takeover of the meal-kit-delivery business. The dead giveaway was a trademark it filed a couple weeks ago, on July 6, for just such a service. The application outlines an undertaking …

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Blue Apron Stock Is Now Cheaper Than a Blue Apron Meal

Source: Grub Street NY

Two weeks ago, Blue Apron had the year’s worst-timed, most underwhelming stock-market debut. The worst-case scenario was that shares wouldn’t dip below $10, their already-disappointingly-low closing price after the IPO, but they dropped further yesterday — this time to $7.08. It’s an all-time low at a time …

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Does Anyone Actually Like Blue Apron?

Source: Grub Street NY

Meal-delivery pioneer Blue Apron hit the stock market yesterday with a thud, its shares rising moderately, only to close where they opened at $10. This unceremonious debut wasn’t unexpected. The company slashed its IPO by a third following Amazon’s acquisition of Whole Foods, causing speculation that a …

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Blue Apron Slashed Its IPO Price by a Third

Source: Grub Street NY

Blue Apron is finally realizing the obvious: that launching an IPO two weeks after the blockbuster Amazon–Whole Foods news is going to be greeted with yawns. Because of underwhelming demand, the meal-kit company has cut the price of its upcoming offering to $10 per share, a good deal …

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The Christiane Chronicles: Meal delivery services turn haste into waste

Source: Atlanta Magazine

There are ready-to-cook meals in Atlanta that cut down from the waste of New York-based companies such as Blue Apron.Illustration by Zohar Lazar Rant Haste Makes Waste I shiver every time I hear an ad for Blue Apron. The New York–based company ships ready-to-cook meals all over the country, with recipes and premeasured ingredients packed in tiny plastic pouches and containers, all tightly surrounded by ice packs. Think of the waste! I understand why meal kits exist: People are interested in cooking again, but they need some hand-holding. If you’re going to use one, I recommend a local outfit like ...

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The Christiane Chronicles: Meal delivery services turn haste into waste

Source: Atlanta Magazine

There are ready-to-cook meals in Atlanta that cut down from the waste of New York-based companies such as Blue Apron.Illustration by Zohar Lazar Rant Haste Makes Waste I shiver every time I hear an ad for Blue Apron. The New York–based company ships ready-to-cook meals all over the country, with recipes and premeasured ingredients packed in tiny plastic pouches and containers, all tightly surrounded by ice packs. Think of the waste! I understand why meal kits exist: People are interested in cooking again, but they need some hand-holding. If you’re going to use one, I recommend a local outfit like ...

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The Founder of Niman Ranch Is Partnering With Blue Apron

Source: Grub Street NY

In the United States, Bill Niman’s name is synonymous with (more) sustainably raised meat. He was an early adopter of the ethos in those dark days before everyone wanted to be a bespoke turnip farmer, garnering the support of California cuisine innovators like Chez Panisse and …

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Blue Apron Shipped Food for 3 Years Without Proper Government Approval

Source: Grub Street NY

More problems for embattled Blue Apron: In a follow-up to its earlier dive into the meal-kit start-up’s questionable business practices, BuzzFeed has discovered the company also never bothered to seek approval from California to operate its Bay Area food-processing facility, which, as you might …

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Nearly All Meal-Kit-Delivery Customers Bail After 6 Months

Source: Grub Street NY

It’s not entirely clear why, but some new data shows meal-kit services are struggling pretty mightily to retain customers. Analysis by market-research firm 1010data suggests the ubiquitous weeknight-dinner fad — which is estimated to pull in $1.5 billion in sales this year — could soon hit …

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Second Blue Apron Warehouse Supposedly Plagued by Ongoing Violence

Source: Grub Street NY

Blue Apron’s problems with workplace violence apparently stretch a little further than one California fulfillment center. Fresh off the news that the meal-kit start-up’s Bay Area warehouse isn’t all couscous and roses, the New York Post sent a reporter gumshoeing around the Jersey City facility and

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Did Blue Apron’s Fast Growth Create Sweatshoplike Warehouse Conditions?

Source: Grub Street NY

According to a new report, Blue Apron is having what they, in the biz, might call some “scaling issues.” Employees at the meal-kit service’s Bay Area fulfillment center tell BuzzFeed News that the start-up overworked them and didn’t “properly manage” that packing facility in its rush to grow …

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A New Start-Up Says It’s Solved Meal-Delivery Services’ Biggest Problem

Source: Grub Street NY

The bane of America’s meal-kit obsession is the tremendous amount of waste the deliveries create, and one company in the biz is rising fast thanks to a contraption it says eliminates this problem. As any Blue Apron or HelloFresh user can confirm, it’s not uncommon to…More »

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A New Start-Up Says It’s Solved Meal-Delivery Services’ Biggest Problem

Source: Grub Street NY

The bane of America’s meal-kit obsession is the tremendous amount of waste the deliveries create, and one company in the biz is rising fast thanks to a contraption it says eliminates this problem. As any Blue Apron or HelloFresh user can confirm, it’s not uncommon to…More »

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