Tag Archives: Gimmicks

KFC Has Engineered ‘Low Smell’ Chicken in Japan

Source: Grub Street NY

To help “polite” commuters who are loath to inflict delicious odors on fellow subway passengers, KFC has pioneered to-go fried-chicken boxes that pack a “repressed scent.” Called Fried Chicken Home Type, this special pack is only available through December 31 at a pop-up inside Tokyo’s subway system. KFC claims …

Read full article >>

KFC’s Latest Beauty Product Is a Bath Bomb That Leaves You Smelling Like Fried Chicken

Source: Grub Street NY

So you’re almost out of KFC’s edible fingernail polish, and have started wondering what the point of personal grooming is if the Colonel’s not involved? Fair! To ensure you maintain at least some level of hygiene, the chicken chain has created a new product: a bath bomb that …

Read full article >>

Get Ready for ‘Organic’ Doritos

Source: Grub Street NY

USDA-certified organic Cheetos and Doritos may sound like something out of the next dystopian Margaret Atwood novel, but the future of Whole Foods–friendly junk food is actually here now in the form of Frito-Lay’s latest snack line, Simply. Parent company PepsiCo has been on an all-natural kick for a …

Read full article >>

Starbucks Unveils Camo Cup Sleeves to Remind Everyone How Much It Supports Veterans

Source: Grub Street NY

Starbucks is doubling down on its mission to convince Americans that it’s extremely into the military. Starting today, cup sleeves at participating cafés will now spell it out loud and clear: Bold font on the side reads, “10,000 veterans and military spouses hired. And counting.” The sleeves also …

Read full article >>

Taco Bell Is Unleashing Fried-Egg Taco Shells on Americans, Ready or Not

Source: Grub Street NY

Taco Bell’s fried-egg taco — the obvious successor to tacos made from waffles, biscuits, and chicken discs fried into a U shape — is finally getting a nationwide launch. Officially called the Naked Egg Taco, the item went through a rigorous four-month test with the …

Read full article >>

Taco Bell Is Testing a Burrito That Includes Spicy Pop Rocks

Source: Grub Street NY

You might be among the people who justifiably believe Tex-Mex does not require the addition of Pop Rocks candy, but it seems the folks over at Taco Bell’s R&D lab do not agree with you. The chain is testing a new Firecracker Burrito that includes “Cayenne Popping Crystals” that look, …

Read full article >>

Cheetos Is Opening a Pop-up Restaurant in New York City for 3 Days

Source: Grub Street NY

New Yorkers, it’s time for the fancy Cheetos pop-up restaurant you never asked for, but can’t deny you’ll probably try visiting in secret anyway. For three days next week — August 15 through 17 — the Spotted Cheetah is taking over Distilled, a Tribeca bar honestly not that …

Read full article >>

Taco Bell Is Now Marrying Couples in Vegas for $600

Source: Grub Street NY

Nothing truly says holy matrimony like a white wedding gown and Doritos Locos fingers. Luckily, the nuptials package Taco Bell created for its gimmicky Love and Tacos contest earlier this year will soon morph into a permanent option at its sprawling, new flagship location on the …

Read full article >>

Taco Bell Is Now Marrying Couples in Vegas for $600

Source: Grub Street NY

Nothing truly says holy matrimony like a white wedding gown and Doritos Locos fingers. Luckily, the nuptials package Taco Bell created for its gimmicky Love and Tacos contest earlier this year will soon morph into a permanent option at its sprawling, new flagship location on the …

Read full article >>

KFC Is Sending a Chicken Sandwich Into Space

Source: Grub Street NY

KFC’s marketing team must’ve found a pile of money to burn, because the latest ad campaign by the chain involves launching a chicken sandwich into orbit. The mission is scheduled to begin June 21, when the chain’s new spicy Zinger will be strapped into a fancy space balloon …

Read full article >>

Someone Invented Clear Coffee That Won’t Stain Teeth

Source: Grub Street NY

David and Adam Nagy, two Slovakian brothers who prefer their coffee strong and their teeth white, say they got tired of finding “nothing on the market that would suit our needs,” so they apparently decided to create it: Get ready for clear coffee.

The Nagys say …

Read full article >>

Taco Bell Refused to Let Starbucks Win This Week’s Most-Gimmicky-Food Award

Source: Grub Street NY

Would people still have howled at KFC’s edible coffee cups in 2015 if they’d known how this device would pale next to the dystopian food-holding vessels of the future? In just the past two days, there have been strange new examples of the fast-food industry’s meme-worthy

Read full article >>

Coca-Cola Put Warren Buffett’s Face on Chinese Coke Cans

Source: Grub Street NY

The face of Coke’s biggest and most famous investor is now being used to sell Cherry Coke to the Chinese. The flavor launched for the first time over there on March 10, according to the company’s website; and the idea was that by putting Warren Buffett’s …

Read full article >>

Starbucks Will Now Teach Americans How to Have Civil Discourse

Source: Grub Street NY

Talking civilly with somebody on the other end of the political spectrum is hard these days (Senator Chuck Schumer reportedly had it out with the founder of CBS’s daughter, a Trump voter, at the Upper East Side’s Sette Mezzo just the other night). Luckily, Starbucks is …

Read full article >>

Cheetos Made an Easter Clothing Line That Helps You Avoid Cheetos Fingers

Source: Grub Street NY

Cheetos has created a fashion line that turns the season’s hot styles into functional items that save wearers’ fingers from Cheetle, a.k.a. the official name for the dead orange-gunky giveaway that you’ve been eating the snack. It’s Chester Cheetah’s “exclusive snackwear line,” designed with some help …

Read full article >>

Here’s Where to Get Free Valentine’s Day Food, If You’re Really That Desperate

Source: Grub Street NY

Because nothing says “love” quite like a dozen long-stemmed drumsticks, KFC is delivering bouquets of fried chicken to amorous eaters today. It’s one free bucket of “the best smelling” popcorn chicken, chicken strips, and Original Recipe drumsticks, but unfortunately the promo’s only good in New Zealand, …

Read full article >>

Domino’s Now Has a Wedding Registry

Source: Grub Street NY

So, you want to register for a KitchenAid mixer, but your fiancé insists on a George Foreman grill? Here’s one possible solution: Ask for neither, and instead request an unholy amount of pizza using the new Domino’s Wedding Registry. The chain unveiled the clear gimmick yesterday on a …

Read full article >>

Japan Releases Burger With a Bacon ‘Tongue’ Hanging Out

Source: Grub Street NY

Nobody should be asked to salivate over a burger that can’t return the favor, or at least that appears to be the thought process behind the latest insane sandwich by Japan’s Lotteria. The centerpiece of this year’s Halloween menu at the country’s hands-down most gonzo chain …

Read full article >>

Donald Trump’s New Hotel Debuts Wine That’s Served by the Spoonful

Source: Grub Street NY

Donald Trump is a famous teetotaler, but — savvy businessman that he is — that doesn’t prevent him from selling alcohol at his many hotels and resorts, even if the way those resorts sell it is … strange. At the new Trump hotel in Washington, D.C. (“one of the finest …

Read full article >>

Here’s How Something Called Death Wish Coffee Got Its Own Super Bowl Ad

Source: Grub Street NY

Hopefully a little bit of false advertising.

A Super Bowl ad by a tiiiny 11-person company is noteworthy enough, but throw in that the product being sold is coffee that comes with a warning label, and everyone is going to have some questions. The ominously named Death Wish Coffee is a three-year-old roaster whose line of joe contains a comical amount of caffeine — enough to unequivocally herald the robusta-Arabica mix as the “world’s strongest,” as well as “highly addictive.”

Death Wish snagged ad placement probably worth $5 million (the company’s 2015 total revenue) by winning a contest held ...

Read full article >>

Finally: Someone Has Made Cocktail Bitters Out of Human Tears

Source: Grub Street NY


The final ingredient for a Sad-zerac.

Sam Bompas and Harry Parr, the gonzo artists who already gave the world breathable alcohol, among plenty of even more ridiculous things, will next corner the market on distilled tears. They’re hosting a London workshop series next week that gives participants the chance to have teardrops extracted, pasteurized, and then tinctured into bottles of bitters — get it? Perfect for when the dash of Angostura lacks that salty complexity, they can be customized to the owner’s liking using an array of aromatics.

Bompas and Parr suggest turning them into a holiday gift ...

Read full article >>

This Man’s Giving Away His Restaurant to Whoever Writes the Best Essay

Source: Grub Street NY


Yours for the taking.

California restaurateur Nicholas Petti has decided to hold an essay contest: Whoever writes the most-convincing 250 words and pays a $100 entry fee) will get the deed to his Zagat-rated Mendo Bistro and its attached bar, BarBelow. Petti says he’s too busy these days having a family and being a tenured professor at Mendocino College to run a kitchen, but he plans to assemble a crack team of judges who’ll determine whose intro, body paragraph, and conclusion best articulate why that person should get a free restaurant.

It’s a truly generous offer, no doubt, but if ...

Read full article >>

Japan Gets Burgers That Use Tomatoes Instead of Buns

Source: Grub Street NY


You say “tomato,” MOS Burger says “bun.”

The Japanese will not be fazed by your black or red burger buns anymore, even if you conspicuously shove a deep-fried frog in between, so what’s a fast-food chain gotta do around Tokyo these days to get attention? It looks like MOS Burger’s answer was to put in a bulk order for giant tomatoes and wait.

The Tomami Burger, which just became available this week for about $7, is a limited-time offering at the chain’s Osaki location, and it has all the appearances of a Weight Watchers Double Down involving typical burger ...

Read full article >>

Kit Kat Is Turning Its Candy Into Ads for YouTube

Source: Grub Street NY


Gimme a break.

Can you imagine being inside the meeting where this got approved? To celebrate turning 80 years old at the same time YouTube turns 10, Kit Kat is changing its name in the U.K., making its wrappers largely unrecognizable, and trying to make itself a viral-video curator.

Nearly every aspect of this promotion, called “Celebrate the Breakers Break,” is confusing. What is a “breakers break,” for instance? And when Nestlé says it’s putting together a team that curates YouTube’s most popular video content every day, does it not know about this? Then there’s the added stressor of ...

Read full article >>

Food Trucks: A promotional food truck for Frankenfood,…

Source: Eater NY

frankenfoodtruck.pngA promotional food truck for Frankenfood, a new cooking competition show on Spike TV is roaming the streets all this week, giving away frees bites of such “frankenfoods” as spam sushi with a Rice Krispie treat for rice and fried Slim Jim mac and cheese balls. Nonetheless, chef Josh Capon, who happens to be one of the show’s judges, declares: “I don’t think anything is too risky.” [NYO]

Read full article >>