Tag Archives: meal kit woes

Blue Apron Lost at Least 250,000 Customers Last Year

Source: Grub Street NY

Once Blue Apron’s stock started trading last summer for less money than one of its meal kits, it was clear that the company had problems. To keep in Wall Street’s good graces after its IPO, the start-up cut costs, announced a new East Coast distribution center, and …

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Blue Apron Has Started Laying People Off

Source: Grub Street NY

More problems for Blue Apron: The company’s payroll is getting as lean as skinless turkey in a thermal-lined delivery box. Fourteen members of the meal-kit service’s recruitment team have now been fired, and its top HR executive has exited the company for presumably greener pastures. This follows co-founder …

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Blue Apron Stock Is Now Cheaper Than a Blue Apron Meal

Source: Grub Street NY

Two weeks ago, Blue Apron had the year’s worst-timed, most underwhelming stock-market debut. The worst-case scenario was that shares wouldn’t dip below $10, their already-disappointingly-low closing price after the IPO, but they dropped further yesterday — this time to $7.08. It’s an all-time low at a time …

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Does Anyone Actually Like Blue Apron?

Source: Grub Street NY

Meal-delivery pioneer Blue Apron hit the stock market yesterday with a thud, its shares rising moderately, only to close where they opened at $10. This unceremonious debut wasn’t unexpected. The company slashed its IPO by a third following Amazon’s acquisition of Whole Foods, causing speculation that a …

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