Tag Archives: The Roast

Whole Foods Market taps chef Hugh Acheson for winter dish at Roast restaurant

Source: Atlanta Journal Constitution

Slow-Roasted Annatto Pork Bowl by Georgia chef Hugh Acheson will debut at Whole Foods Market’s The Roast restaurant Jan. 16. / Photo credit: Whole Foods Market

By Becca Godwin

The Roast’s winter menu will feature a signature dish from celebrity chef Hugh Acheson.

The fast-casual eatery adjoining Whole Foods Market in Midtown focuses on the Brazilian style of grilled meat known as churrasco. It always features a bowl created by an influential chef on its seasonal menus. The latest features Acheson’s creation, Slow-Roasted Annatto Pork Bowl, which debuts Monday. The dish, priced at $13, includes parsley farro with roasted ...

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First Look: The Roast debuts fast-casual dining at Whole Foods

Source: Atlanta Journal Constitution

Chimichurri Beef bowl, Crispy Cauliflower bowl, and Peachy Duck Buck Mule cocktail at The Roast./ Photo credit- Mia Yakel.

While the news nationally is the Amazon acquisition of Whole Foods, here in Atlanta it’s the opening of The Roast, a new fast-casual restaurant located adjacent to the recently remodeled Whole Foods Market on Ponce De Leon Avenue, near Ponce City Market.

Positioned as a first-of-its-kind dining concept for Whole Foods, the Brazilian-style churrasco offers a variety of build your own bowls, with fire-roasted proteins and vegetables, greens, grains and signature sauces, as well as vegetarian and vegan options.

There are ...

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Whole Foods to open free-standing restaurant in Midtown on June 1

Source: Atlanta Journal Constitution

On June 1, Whole Foods Market will open free-standing restaurant The Roast adjacent to its location on Ponce de Leon Avenue in Midtown.

Whole Foods Market is about to open its first ever free-standing restaurant. And it happens to be in Atlanta.

Called The Roast, the 48-seat eatery sits adjacent to the store’s renovated and expanded location at 650 Ponce de Leon Avenue in Midtown. It opens to the public June 1.

Open daily from 11 a.m. to 11 p.m., The Roast will be a fast-casual eatery focused on churrasco, Brazilian-style grilled meat.

Customers can use digital ordering kiosks ...

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Midtown’s Whole Foods Market will open a fast-casual Brazilian restaurant this spring

Source: Atlanta Magazine

Come May, you’ll have another reason to spend more time and money at Whole Foods. The health-conscious organic grocery store is continuing the expansion and renovation of its 650 Ponce de Leon Avenue location with a fast-casual Brazilian restaurant. Tentatively titled the Roast, the restaurant will be the first of its kind for the company. “We’re excited to introduce this new restaurant concept to Whole Foods Market and the Midtown community. We’re putting a fast-casual spin on a typical Brazilian Churrasco concept,” says Quentin Arndt, Whole Foods Market South region prepared foods coordinator. “Customers will select a protein and build out their ...

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Midtown’s Whole Foods Market will open a fast-casual Brazilian restaurant this spring

Source: Atlanta Magazine

Come May, you’ll have another reason to spend more time and money at Whole Foods. The health-conscious organic grocery store is continuing the expansion and renovation of its 650 Ponce de Leon Avenue location with a fast-casual Brazilian restaurant. Tentatively titled the Roast, the restaurant will be the first of its kind for the company. “We’re excited to introduce this new restaurant concept to Whole Foods Market and the Midtown community. We’re putting a fast-casual spin on a typical Brazilian churrasco concept,” says Quentin Arndt, Whole Foods Market South region prepared foods coordinator. “Customers will select a protein and build out their ...

Read full article >>